Marketing Funnel

Turn traffic into a revenue and CAC forecast

Funnel economics

Tune each stage and watch CAC and ROAS move.

Monthly visitors10000

Visitor → lead6%

Lead → customer18%

Average order value4500₹

Marketing spend / mo120000₹

Visitors10,000

Leads600

Customers108

Revenue / mo

₹4.86 L

CAC

₹1.1K

ROAS

4.0x

Cost / lead

₹200

If CAC is above your order value (or ROAS below 1x), you lose money on every sale — fix conversion or spend before scaling traffic.

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