Funnel economics
Tune each stage and watch CAC and ROAS move.
Monthly visitors10000
Visitor → lead6%
Lead → customer18%
Average order value4500₹
Marketing spend / mo120000₹
Visitors10,000
Leads600
Customers108
Revenue / mo
₹4.86 L
CAC
₹1.1K
ROAS
4.0x
Cost / lead
₹200
If CAC is above your order value (or ROAS below 1x), you lose money on every sale — fix conversion or spend before scaling traffic.