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Customer Lifetime Value Calculator is free — no account needed.It is one of 29 tools inside MNB Cortex, which watches your receivables and deadlines and emails you before they cost you money.Check your own numbersPlans from ₹799

Customer Lifetime Value

What a customer is worth — and if acquisition pays back

The customer value figures below are an example, not your business — nothing here has been read from your account. Change them to your own and every number on this page recalculates.
Avg lifetime
25 mo
Lifetime value
₹43.8K
LTV : CAC
4.9×
CAC payback
5.1 mo
Reading it

A healthy business earns 3× or more in lifetime value for every rupee of acquisition cost, and recovers CAC in under 12 months. Yours looks strong — you can afford to invest more in acquisition.