Price it right — the two numbers people always confuse
Markup is on cost; margin is on price. A 50% markup is only a 33% margin — the difference trips up a lot of pricing.
| If margin is… | …markup must be |
|---|---|
| 10% | 11% |
| 20% | 25% |
| 30% | 43% |
| 40% | 67% |
| 50% | 100% |
| 60% | 150% |