Current gross margin
31%
−2 pts vs last quarter
Target margin
33%
Achievable in ~60 days
Est. margin upside
₹8–9 L/mo
From selective repricing
Recommended price moves
By SKU, weighted by elasticity and competitor risk
Premium-X
Strong PMF, little competition
Standard-100
Pass through RM-204 cost
Value-Tier
Defend vs competitor's 8% cut
Bulk-B2B
Protect volume, trade on terms
Build a full pricing strategy
Cortex models elasticity, GST and competitor response