AI Pricing Optimizer

Rebuild margin without losing volume — GST-aware

Current gross margin
31%
−2 pts vs last quarter
Target margin
33%
Achievable in ~60 days
Est. margin upside
₹8–9 L/mo
From selective repricing

Recommended price moves

By SKU, weighted by elasticity and competitor risk

Premium-X
Strong PMF, little competition
Elasticity: Low+5%
Standard-100
Pass through RM-204 cost
Elasticity: Medium+3%
Value-Tier
Defend vs competitor's 8% cut
Elasticity: HighHold
Bulk-B2B
Protect volume, trade on terms
Elasticity: High+2% + rebate

Build a full pricing strategy

Cortex models elasticity, GST and competitor response