These are example customers, not yours — add customers and sales orders and this page will segment your real book.
Champion: 2Loyal: 1At risk: 1Lost: 1
Customers
| Customer | Days since order | Orders/yr | ₹/yr | RFM | Segment |
|---|---|---|---|---|---|
| 555 | Champion | ||||
| 344 | Loyal | ||||
| 223 | At risk | ||||
| 445 | Champion | ||||
| 122 | Lost |
What RFM tells you
Recency · Frequency · Monetary
RFM scores each customer on how recently they bought, how often, and how much — the three signals that best predict future value. It turns a flat customer list into clear action groups.
Champions deserve loyalty perks; At-risk high-value accounts need a call this week; Lost customers rarely justify heavy spend. Focus your time where the RFM score says the money is.