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MECE Issue TreeSWOTPorter's Five ForcesBCG MatrixAnsoff MatrixGrowth Strategy

Issue tree — “Why is net profit down 7%?”

MECE decomposition

Profit ↓ = Revenue effect (+) ⟂ Cost effect (−)
├─ Revenue +12% → not the cause
├─ Gross margin 33%→31% → primary driver
│ ├─ RM-204 input cost +9% (not repriced)
│ └─ Product mix shift toward Value-Tier
└─ Opex → Packing overtime +18%

SWOT

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Strengths
  • • Strong West-region distribution
  • • Premium-X product-market fit
  • • Low attrition vs industry
Weaknesses
  • • Margin exposed to RM-204 price
  • • Thin cash runway (5 mo)
  • • Receivables discipline weak
Opportunities
  • • UAE export entry
  • • Value-tier to counter competitor
  • • South-region whitespace
Threats
  • • Competitor 8% price cut
  • • Raw-material inflation
  • • Customer concentration

Recommended roadmap

Sequenced, with KPIs

  1. Reprice low-elasticity SKUs +4% — KPI: gross margin back to 33% in 60 days.
  2. Approve RM-204 PO + add backup supplier — KPI: zero Line-B stockouts.
  3. Tighten receivables to <30 days — KPI: free up ₹40 L cash.
  4. Launch Value-Tier + pilot UAE — KPI: 8% new-revenue mix in 2 quarters.
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