Store, chat, or act?
ERPs and CRMs store your data. Chatbots make conversation. Consultants cost a fortune. MNB Cortex reads everything and acts.
| Cortex | ERP | CRM | ChatGPT | Consultant | |
|---|---|---|---|---|---|
| Reads all your business data | ● | ◐ | ◐ | ○ | ◐ |
| Diagnoses problems for you | ● | ○ | ○ | ◐ | ● |
| Predicts what's coming | ● | ○ | ○ | ○ | ◐ |
| Recommends specific actions | ● | ○ | ○ | ◐ | ● |
| Executes the busywork | ● | ○ | ○ | ○ | ○ |
| Plain-language answers | ● | ○ | ○ | ● | ● |
| Remembers your business | ● | ◐ | ◐ | ○ | ◐ |
| Available 24/7 | ● | ● | ● | ● | ○ |
| Built for Indian SMEs | ● | ◐ | ◐ | ○ | ◐ |
| Monthly cost | ₹ | ₹₹₹ | ₹₹ | ₹ | ₹₹₹₹ |
vs an ERP
An ERP is a system of record — it stores transactions beautifully but waits for you to ask questions and draw conclusions. Cortex sits on top of your data (including your ERP) and does the thinking: it tells you what changed, why it matters, and what to do.
vs a CRM
A CRM tracks your pipeline; it doesn't tell you which deals to prioritise, which customers are about to churn, or how pricing is hurting margin. Cortex reads sales alongside finance and operations, so advice reflects the whole business, not one slice.
vs ChatGPT
A general chatbot is brilliant and blank — it knows nothing about your numbers unless you paste them every time, and it forgets. Cortex is grounded in a permanent memory of your business and connected to your data, so answers are specific to you.
vs a consultant
A great consultant is expensive, occasional, and gone when the engagement ends. Cortex gives you boardroom-grade analysis every day for a fraction of the cost — and it remembers every decision you've made.